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Marketing Blast Issue No. 3 | 21 OCTOBER 2008

Welcome to the Body Glove Marketing Update 10-21-08

Welcome to the newly designed Body Glove Marketing Blast. We are stoked to have you on board. Please email me anything that is newsworthy to announce to the rest of the Body Glove world. These blasts are only as good as the info that is sent to me. I hope you like the new format of this email. Also, please feel free to forward this to appropriate people.

Drop Zone Tahiti Premiere Drop Zone

The greatest surfing and diving movie ever made is making its debut this week at the DEMA Show in Las Vegas. Come along and watch Body Glove athletes Alex Gray, Holly Beck and Cheyne Magnusson along with filmmaker Greg Browning as they score great surf and some of the most amazing diving in Tahiti. This surfing and diving trip is a partnership between Body Glove, Sport Dive Magazine, Transworld Surf and PADI and the goal is to showcase the youth side of diving while showing these great athletes and personalities surfing and diving on the beautiful reefs of Tahiti. Check the www.bodyglove.com/dropzone for more info.

Surfline Wetsuit Buyer's Guide

Surfline

The 2008 Wetsuit season is upon us and the Body Glove Wetsuits crew has their great new products featured in the Surfline Wetsuit Preview. You can learn all of the latest technology in the wetsuit world and see how we stack up against our competition. Matt Walls and Cheyne Magnusson are great in this piece. Check it out at www.surfline.com

Body Glove Supports Reef Check

Reef Check

Body Glove has taken our support for Reef Check and stepped it up a level. We now are sponsoring two great contests in conjunction with the International Year of the Reef. We are helping Reef Check sponsor a contest around the world where kids learn the “Year of the Reef” song that Russ Lesser wrote the lyrics for and Thin Ice recorded. Check out this video of a group of kids ages 10-12 from Taiwan. We are also working with Surfline to promote the year of the reef by offering an Eco Prize package for people who sign the Declaration of Reef Rights. Check out the contest (and enter) at www.surfline.com/survey/bodyglove-giveaway/.

Body Glove New Product Launches

Filter

SUNSCREEN: A South Bay dermatologist, Dr. Lawrence Moy, has created a superior sunscreen formula. Luckily for Body Glove, he approached us for a license and the product has arrived. Scott, Billy and Russ have been using this formula for years and swear by it. Hillary and Sarah now us it as a daily moisturizer! You can view and purchase the product on the Body Glove website at www.bodyglove.com/products_detail.php?product_id=25099. Use your PROMO CODE for a 50% discount!

WATER FILTRATION: Yes, We said Water filter. Partnering with Water Inc.and 3M, Body Glove is launching the world's first environmentally friendly home water filtration system. We are urging consumers to use filtered instead of bottled water. Plastic bottles occupy land fills and kill marine animals and birds. Our personal filtered water bottle can be re-used up to 300 times - that's 300 plastic bottles that will not hurt our environment! Body Glove proudly supports the Surfrider Foundation - look for their logo on our products and marketing materials. We LOVE the Surfrider Foundations Rise Above Plastic Program and want to do our share! More info at www.bodyglove.com/filter (coming soon) and www.bodyglove.waterinc.com/.

Body Glove Launches New Mobile Marketing

Text

Body Glove is testing a new mobile marketing platform by Uronimo Our first test is happening in conjunction with DEMA and the premiere of The Drop Zone Tahiti. You can check a cool clip of the drop zone by texting "bodyglove" to 87415. We hope to get a crew of devoted Body Glove and Drop Zone fans to be a part of our mobile world.

Dive N Surf Lobsterfest a Huge Success

Lobser Festival

Dive N Surf stepped up to the plate this year and hit one out of the park at the Lobster Festival in Redondo Beach. The official launch of the lobster season got off to bang with Body Glove wakeboarders going huge on the rail at the Seaside Lagoon and the Dive N Surf Models keeping the crowd entertained. Mark your calendar for next year.

Body Glove Website Updates

Video Player

We are always trying to improve the website. The latest additions are a new Entertainment section which includes a new video player and music section. The new video player from Mobile Rider allows users to download videos to their desktops, mobile phone and ipods. It also allows users to embed the player or a video into their Myspace of Facebook pages and gives us a way to show longer format and higher resolution movies. The new music section has a cool music player from True Anthem and will be added to with more Body Glove bands in the future. We have also added sections for The Drop Zone and coming soon will have the water filter and aquatics sections. The SGS folks also updated all of their products in the Girl Section of the website and within the Online Store.

Body Glove Wake Team News

Wake Team

Our main man Rusty Malinoski has had a busy end of the year. He won Rusty Malinoski wins the 2008 Rockstar Energy Drink WWA Wakeboard World Championships, presented by Supra held in Oklahoma City, was name Wakeboarder of the Year by the readers of Wakeboarder Magazine and is getting ready to get married. Our ripping lady, Shelby Kantar jetted from the demo at the Lobserfest to Singapore where she landed in 1st place in the 2008 Wakeboarding World Cup Wakeboarding Rail Jam and 2nd in the Wakeboarding Finals.

Dusty Payne Signs and Wins

Dusty

Body Glove is stoked to announce that Dusty Payne has extended his contract with us until 2010. Dusty has been a part of the Body Glove wetsuit team for the last three years. Greg Browning of Body Glove, said, “Dusty is a great surfer with an incredible career ahead of him and we’re really excited to be a part of that.” The Hawaiian phenom is one of the best free surfers on the planet, travels the globe on photo shoots, and is a constant presence on Surfing Magazine’s Hot 100. Dusty celebrated the signing by winning his first big pro contest and earning the biggest prize amount ever for a Junior's event at the Oakley Pro Junior Championship in Bali. Dusty was the stand out surfer in the crowded and talented field and walked away with the title and $20,000.

Body Glove Art Box Blog

Body Glove Art Box

If you not have checked out the new Body Glove Art Box Blog you should give it a look at: www.bodygloveartbox.blogspot.com. Mark Kawakami has been posting great images, inspiration and taking a look at styles and trends. Well worth your time.